Inspired by the iconic Hot Wheels brand, this locally based pizza truck in Austin, Texas, features a captivating logo centered around a hot melting piece of pizza. A custom font, inspired by the Hot Wheels brand, was created to represent the essence of delicious and hot pizza. In addition to the logo, apparel was designed to align with the brand's identity. A strategic social media presence was also established to enhance the brand's visibility and connect with customers. The overall aim was to create a brand that reflects the irresistible appeal of their mouthwatering pizzas.