Strive Lift Club, located in Austin, Texas, is a fitness gym aimed at establishing its brand identity around a fox emblem. I selected the color green to symbolize health, intending to convey a sense of growth and vitality. Through a dynamic design, the green element evokes the idea of pulling out, reflecting the commitment to health during workouts. Furthermore, I created custom apparel to complement the logo, ensuring a cohesive and polished visual representation of the brand while highlighting the breadth of their offerings.
Logo Design
Apparel Design
