Hot Box Pizza, a mobile pizza truck stationed in South Austin, draws inspiration from the iconic Hot Wheels brand. This locally cherished establishment in Austin, Texas, showcases a captivating logo featuring a hot, melting slice of pizza in motion. Crafted with a custom font reminiscent of Hot Wheels, the design captures the essence of delicious, piping-hot pizza. Complementing the logo, apparel was meticulously designed to harmonize with the brand's identity. Additionally, a strategic social media presence was established to bolster brand visibility and foster connections with customers. The ultimate goal was to craft a brand that exudes the irresistible allure of their mouthwatering pizzas.